Just for Men brush-in gel penetrates coarse facial hair. Lasts until the gray grows back. Each shade matches the same Just for Men head haircolor. Just For Men replaces gray with subtle tones in 5 minutes. And, it's as easy as shampooing. Just For Men is good to your hair. It has no harsh ammonia. Special conditioners help protect hair while you color. It's a unique complex of Vitamin E, protein, chamomile and aloe for thicker, healthier looking hair that's easier to control